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10 adidas Facts You Probably Haven't Heard Before
Behind the Three Stripes
adidas has been providing the world with iconic footwear since 1949 – so it's no surprise that the brand has quite a few interesting stories to tell from this 66 year legacy. Scroll down and read 10 interesting facts about the brand from the small Bavarian town of Herzogenaurach which may surprise you.
1. Originally, the shoes that were made by adidas founder Adi and his brother Rudolf from the 1920s on, featured only two stripes. Their purpose was to bind the lateral sides of the silhouette to retain its proper shape. When the brothers went their seperate ways in 1948, Adi wasn't allowed to use the former trademark anymore – so he added another stripe to the logo.
2. Before Dassler could use the new logo, he had to take care of another case. Karhu dominated the 1952 Olympics with 15 gold-medal winning spikes which prominently featured three stripes on the sides. A dispute was prevented pretty early though, as Karhu sold the trademark to adidas – for the price of about 1,600 € and two bottles of good whiskey.
Image via Karhu
3. One of the best-known and most popular adidas PR campaigns is 'Impossible Is Nothing'. Started in 2004, the slogan is actually based on a famous quote by the late great Muhammad Ali. The legendary boxer was endorsed by adidas since the 1970s.
Image via adidas
4. Over 20 years after the Micropacer, adidas released another 'smart' running shoe in 2005 with the adidas_1. However, the computer-assisted cushioning wasn't working that well, so many people returned their 250 € pairs. adidas quickly introduced an updated version called 'Intelligence Level 1.1', but the whole concept failed with users and the adidas_1 was discontinued.
Image via adidas
5. Before miadidas saw the light of day, adidas had already introduced a customizable sneakers in 1985... sort of. The all-white adidas adicolor H came with a pack of colorful markers, so people could customize their pairs by themselves.
6. The adilette sandals were originally invented to protect German soccer players from catching diseases in communal showers. To celebrate the 40th birthday of these iconic sliders, adidas employees were asked to wear their favorite adilettes to work in 2012.
7. Many sneakerheads think that footwear companies concentrate mainly on releasing retro models over and over again. However, in recent times almost three quarters of the adidas sales came from new products. That's no big surprise if you look at the great innovations the brand came up over the past couple of years.
8. After being a fan of vintage adidas trainers for quite some time, Noel Gallagher got his own edition of the Training 72. The former Oasis lead guitar player revealed what made the Three Stripes collab happen: 'A big, big bag full of money, two VIP tickets to the World Cup Final and they said I could endorse my own adidas shoes.' So in 2011, they released the adidas NG-72 with a limited run of 200 pair, with shoes only being available in Berlin and London.
9. The first collaboration between adidas and flamboyant designer Jeremy Scott was a Forum Hi in 2002 – which featured dollar bills with Scott's face on the upper. Only 100 pairs were made and the resale prices rose up to about 7,000 $.
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